A Code goes anywhere a picture goes
That is the whole trick. If you can print it, display it, email it or wear it, you can collect honest answers with it.
You don’t need a business to ask a question
One question, free. List it so people can find it, put a Code in front of a room, or share the link wherever you already talk to people.
Public polls
Put a question to the country and watch the split move as people answer.
Community & clubs
Settle it with the members instead of with whoever speaks loudest.
Events & audiences
A Code on the screen, the room answers, the result is live in front of them.
Social media & messaging
Share the link and it arrives as a card people can answer, not a bare URL.
Wherever your customers already are
You are already printing, sending and displaying things. Each one of them can ask a question.
On the table, while the meal is still in front of them.
Feedback at the moment of unboxing, not a fortnight later.
Waiting rooms, foyers, staff rooms — dwell time you already own.
Staff shirts and event tees — the Code walks the floor.
A screen in the venue, rotating with everything else you show.
Every transaction already reaches them. Add one square to it.
Large format, scanned from the passenger seat.
Back cover, last page — ask the reader who actually finished.
No print run needed. It drops into the footer of what you already send.
Three ways it plays out
Better than twenty industry names. These are illustrations rather than customers — what you would ask, where the Code would go, and the kind of thing it tells you.
A cafe
Asks: how was the coffee, out of five — and anything we should know?
Where: a table card, so it is asked while the cup is still in front of them rather than a week later.
What you get: a rating you can watch move week to week, and written comments that tell you whether the problem is the coffee, the wait or the music — the things a star rating on its own never explains.
1 to 5 stars · Free text
A gym
Asks: which hours would you actually use, and how strongly do you feel about it on a scale of one to ten?
Where: a poster by the door and the same Code in the members’ email footer.
What you get: a decision with numbers behind it instead of the opinion of whoever complained most recently — and the age split tells you whether the early crowd and the evening crowd want different things.
Multiple Choice · Scale of 1 - 10
An online seller
Asks: did it arrive as you expected, and would you buy from us again?
Where: printed on the packing slip, so it is asked at the one moment the customer is already holding the product.
What you get: the packaging and delivery problems that otherwise only ever surface as a public review — early, and addressed to you.
Yes / No
Built for any business that has customers
Which is all of them. A few we have been asked about: